Copywriter: Kylee Myers
Content Creator: Jacob Willford
Art Director: Mason Thompson
Art Director: AJ Hagman
Traditional Media
Radio Spots -
Non-Traditional Media
Ambient Ad 1 -
You've Been Swiffered!
A group of cleaners on roller skates go to popular dirty locations (i.e the hollywood stars, the NY subways) and Swiffer them clean in a swift manner to show how easy it is to clean quickly with a Swiffer
Ambient Ad 2 -
Mandela Effect Swifter
For the duration of our campaign we will change the name of the brand from “Swiffer” to “Swifter”. This will be changed on packaging, social media and even the mops themselves to emphasize the real swiftness of this product.
Social Media -
Spring Cleaning
Strava Challenge
During the month of April we will launch a spring cleaning challenge on Strava where you will be able to time your cleaning to see who can clean the fastest among your friends!
